Advisory Board 2025

Mark Noble
Former Aviva Global CEO Health & Protection

Paul Chetwynd-Talbot
Former Chairman of Marsh Real Estate

Laura Jackson
Global Wellbeing/Benefits Strategic Consultant

Steve Brine
Former Health Minister & Chair, Health Select Committee

Partner, Multinational Advisory
Mercer Marsh Benefits
The Engine of Innovation

Founder & CEO
Shaun Williams
With 38 years in the industry, Shaun is driven by a passion for improving healthcare and ensuring no one is left behind. He founded Lime Health to provide meaningful, accessible care for everyone, especially the uninsured, making a lasting impact on the industry. His leadership continues to shape a future where quality healthcare is a right, not a privilege.

Head of Risk and Compliance
Michael Brown
Michael is a seasoned professional with over 50 years' experience across financial services, including senior roles at some of the sector’s most respected firms. At Lime Health, he brings strategic oversight, financial expertise, and a sharp eye for governance to support sustainable growth and innovation. Known for his steady judgement and collaborative approach, he plays a key role in helping Lime deliver smarter, simpler solutions that work for everyone.

Risk and Compliance Manager
Anita Williams
Anita brings over 25 years of expertise in risk and compliance, adeptly converting regulatory challenges into strategic opportunities. Her forward-thinking mindset drives organisational growth and operational resilience. Beyond her professional achievements, Anita is an avid adventurer, embracing outdoor activities, creative pursuits, and new challenges, especially when supporting her charitable causes.

Relationship Development Manager
James Moran
James values building strong, trusted relationships at every level. His strategic mindset and commitment to delivering value play a vital role in expanding Lime Health’s reach and impact. With a people-first approach and a passion for consultative problem solving, he fosters meaningful partnerships that contribute to better healthcare solutions. A III degree black belt in Taekwondo and former England international, James aims to bring the same discipline, passion, and teamwork to his professional life, he spends most of his spare time watching his beloved Liverpool FC and enjoying the Herefordshire countryside.

Marketing and Brand Manager
Krisztina Ustinov
A creative strategist with extensive experience across the public and private sectors, Krisztina brings clarity to complexity through creative and visual storytelling. With a sharp eye for design and a relentless customer focus, she ensures Lime Health’s brand and messages stands out and resonates. When not working, she’s a busy mum, writing, playing music, crafting with natural stones, and admiring the night skies.

Senior Software Engineer
Maria Herrero
Maria’s journey from ballet to tech might seem unexpected, but both demand precision, discipline, and a deep understanding of structure—qualities that define her work in Quality Assurance. With over 13 years as a software developer across industries from healthcare to finance, she ensures that every system runs flawlessly. For her, technology is a bridge between industries, a way to learn, contribute, and create meaningful impact. Originally from the historic port city of Ferrol, she carries its beauty and energy wherever she goes. A lifelong ballerina, avid reader, and passionate traveler, she finds rhythm not only in dance but in every challenge she takes on—whether in code or on the stage.

Senior Software Engineer
Nicholas Pegler
Nicholas is a problem solver at heart, always seeking the smartest, most efficient way to make things work. With an inquisitive nature and a passion for innovation, he ensures Lime Health's technology stays ahead of the curve. Just as he pushes boundaries in his work, he does the same with his pursuits - whether hitting the road or trail, he embraces every challenge and is always striving for better.

QA Lead
Asha Kiran
Asha is the guardian of seamless experiences, ensuring every detail is flawless and every interaction flows effortlessly. As QA Lead, she makes sure Lime Health’s technology delivers a user experience that’s second to none. Precision and patience define her work—qualities that also shine in her newest role as a proud mum. Running on little sleep but endless joy, she brings the same care and dedication to both her growing family and the products she perfects.

