Advisory Board 2025

Mark Noble
Former Aviva Global CEO Health & Protection

Paul Chetwynd-Talbot
Former Chairman of Marsh Real Estate

Laura Jackson
Global Wellbeing/Benefits Strategic Consultant

Steve Brine
Former Health Minister & Chair, Health Select Committee

Paul Gaudin
Insurance / Healthcare Chairman / Investor

Partner, Multinational Advisory
Mercer Marsh Benefits
The Engine of Innovation

Founder & CEO
Shaun Williams
With 38 years in the industry, Shaun is driven by a passion for improving healthcare and ensuring no one is left behind. He founded Lime Health to provide meaningful, accessible care for everyone, especially the uninsured, making a lasting impact on the industry. His leadership continues to shape a future where quality healthcare is a right, not a privilege.

Head of Risk and Compliance
Michael Brown
Michael is a seasoned professional with over 50 years' experience across financial services, including senior roles at some of the sector’s most respected firms. At Lime Health, he brings strategic oversight, financial expertise, and a sharp eye for governance to support sustainable growth and innovation. Known for his steady judgement and collaborative approach, he plays a key role in helping Lime deliver smarter, simpler solutions that work for everyone.

CTO
Arafat Sadiq
Arafat is a seasoned technology leader with over 20 years of experience in IT, leading high-performing teams and delivering complex projects across a range of environments. At Lime Health, he plays a key role in driving innovation, combining deep technical expertise with a people-first mindset to create impactful, scalable solutions. Known for his attention to detail and calm, steady leadership, Arafat thrives on solving complex challenges and enabling teams to do their best work. Outside of work, he enjoys hiking, cycling, and spending time in nature.

Risk and Compliance Manager
Anita Williams
Anita brings over 25 years of expertise in risk and compliance, adeptly converting regulatory challenges into strategic opportunities. Her forward-thinking mindset drives organisational growth and operational resilience. Beyond her professional achievements, Anita is an avid adventurer, embracing outdoor activities, creative pursuits, and new challenges, especially when supporting her charitable causes.

Relationship Development Manager
James Moran
James values building strong, trusted relationships at every level. His strategic mindset and commitment to delivering value play a vital role in expanding Lime Health’s reach and impact. With a people-first approach and a passion for consultative problem solving, he fosters meaningful partnerships that contribute to better healthcare solutions. A III degree black belt in Taekwondo and former England international, James aims to bring the same discipline, passion, and teamwork to his professional life, he spends most of his spare time watching his beloved Liverpool FC and enjoying the Herefordshire countryside.

Relationship Development Manager
Roseanne Finch
Roseanne’s passion is people. She thrives on building genuine connections, making every interaction warm and impactful.
With a strong background in sales and account management she shapes Lime Health’s client journey with knowledge and skill.
She brings her infectious energy to every relationship along with her commitment to delivering exceptional service.
When she’s not working Roseanne enjoys exploring the Wiltshire countryside with her husband and dog.

Marketing and Brand Manager
Krisztina Ustinov
A creative strategist with extensive experience across the public and private sectors, Krisztina brings clarity to complexity through creative and visual storytelling. With a sharp eye for design and a relentless customer focus, she ensures Lime Health’s brand and messages stands out and resonates. When not working, she’s a busy mum, writing, playing music, crafting with natural stones, and admiring the night skies.

Head of Product
Kate Morgan
Kate is an experienced product manager with extensive experience in the healthtech sector. Kate likes to combine her background in behavioural science with extensive industry knowledge to create user-friendly health products. By combining strategic thinking with an empathetic approach, Kate effectively connects complex systems with human needs. This enable the team to deliver solutions that are essential to Lime Global’s mission of making health coverage smarter, simpler, and more accessible.

Senior Software Engineer
Andrew Preson
Andrew is a passionate developer who brings ideas to life through smart, user-friendly technology. With a wealth of experience in building websites, apps, and backend systems, he loves finding creative solutions to complex challenges. Always curious and driven, he’s as dedicated to crafting great digital experiences as he is to exploring new places and lifting heavy things. Whether coding or conquering new challenges, he’s always pushing boundaries with precision and passion.

Head of Platform Engineering
Jakob Durstberger
Jakob is a highly experienced software engineer with a passion for building powerful, reliable systems. With over 15 years in the industry and experience across multiple sectors, he focuses on delivering real value through technology. Pragmatic and adaptable, he believes in using the right tools for the job to create software that drives both business success and great user experiences. Committed to making tech an inclusive space, he’s always looking for ways to improve how teams build and innovate.

Senior Software Engineer
Maria Herrero
Maria’s journey from ballet to tech might seem unexpected, but both demand precision, discipline, and a deep understanding of structure—qualities that define her work in Quality Assurance. With over 13 years as a software developer across industries from healthcare to finance, she ensures that every system runs flawlessly. For her, technology is a bridge between industries, a way to learn, contribute, and create meaningful impact. Originally from the historic port city of Ferrol, she carries its beauty and energy wherever she goes. A lifelong ballerina, avid reader, and passionate traveler, she finds rhythm not only in dance but in every challenge she takes on—whether in code or on the stage.

Senior Software Engineer
Nicholas Pegler
Nicholas is a problem solver at heart, always seeking the smartest, most efficient way to make things work. With an inquisitive nature and a passion for innovation, he ensures Lime Health's technology stays ahead of the curve. Just as he pushes boundaries in his work, he does the same with his pursuits - whether hitting the road or trail, he embraces every challenge and is always striving for better.

QA Lead
Asha Kiran
Asha is the guardian of seamless experiences, ensuring every detail is flawless and every interaction flows effortlessly. As QA Lead, she makes sure Lime Health’s technology delivers a user experience that’s second to none. Precision and patience define her work—qualities that also shine in her newest role as a proud mum. Running on little sleep but endless joy, she brings the same care and dedication to both her growing family and the products she perfects.