Advisory Board 2025
Mark Noble
Former Aviva Global CEO Health & Protection
Paul Chetwynd-Talbot
Former Chairman of Marsh Real Estate
Laura Jackson
Global Wellbeing/Benefits Strategic Consultant
Steve Brine
Former Health Minister & Chair, Health Select Committee
Partner, Multinational Advisory
Mercer Marsh Benefits
The Engine of Innovation
Founder & CEO
Shaun Williams
With 38 years in the industry, Shaun is driven by a passion for improving healthcare and ensuring no one is left behind. He founded Lime Health to provide meaningful, accessible care for everyone, especially the uninsured, making a lasting impact on the industry. His leadership continues to shape a future where quality healthcare is a right, not a privilege.
Head of Risk and Compliance
Michael Brown
Michael is a seasoned professional with over 50 years' experience across financial services, including senior roles at some of the sector’s most respected firms. At Lime Health, he brings strategic oversight, financial expertise, and a sharp eye for governance to support sustainable growth and innovation. Known for his steady judgement and collaborative approach, he plays a key role in helping Lime deliver smarter, simpler solutions that work for everyone.
Risk and Compliance Manager
Anita Williams
Anita brings over 25 years of expertise in risk and compliance, adeptly converting regulatory challenges into strategic opportunities. Her forward-thinking mindset drives organisational growth and operational resilience. Beyond her professional achievements, Anita is an avid adventurer, embracing outdoor activities, creative pursuits, and new challenges, especially when supporting her charitable causes.
Marketing and Brand Manager
Krisztina Ustinov
A creative strategist with extensive experience across the public and private sectors, Krisztina brings clarity to complexity through creative and visual storytelling. With a sharp eye for design and a relentless customer focus, she ensures Lime Health’s brand and messages stands out and resonates. When not working, she’s a busy mum, writing, playing music, crafting with natural stones, and admiring the night skies.
QA Lead
Asha Kiran
Asha is the guardian of seamless experiences, ensuring every detail is flawless and every interaction flows effortlessly. As QA Lead, she makes sure Lime Health’s technology delivers a user experience that’s second to none. Precision and patience define her work—qualities that also shine in her newest role as a proud mum. Running on little sleep but endless joy, she brings the same care and dedication to both her growing family and the products she perfects.