Sir Charlie Mayfield’s Keep Britain Working report arrives at a defining moment for the UK. With over one in five working-age adults out of work due to health issues, the link between work and wellbeing must be rebuilt. At Lime, we share this mission — to keep Britain working by keeping Britain well.

Affordability without quality is short-lived. Sustainability without equity is incomplete. In Beyond Affordability: Building Health Plans That Last, Lime Health explores how modern health plans can balance cost, clinical integrity, and access — creating systems that are fair, accountable, and built to endure. Affordable today. Sustainable tomorrow.

In 2025, real innovation in insurtech is not about speed, it is about integrity. As digital systems mature, the industry’s future depends on building trust through transparency, ethical design and responsible data use. Shaun Williams, CEO of Lime Health, explores how integrity has become the new foundation of progress, ensuring that technology empowers people and builds lasting confidence in care, protection and prevention.