Sir Charlie Mayfield’s Keep Britain Working report arrives at a defining moment for the UK. With over one in five working-age adults out of work due to health issues, the link between work and wellbeing must be rebuilt. At Lime, we share this mission — to keep Britain working by keeping Britain well.

In 2025, real innovation in insurtech is not about speed, it is about integrity. As digital systems mature, the industry’s future depends on building trust through transparency, ethical design and responsible data use. Shaun Williams, CEO of Lime Health, explores how integrity has become the new foundation of progress, ensuring that technology empowers people and builds lasting confidence in care, protection and prevention.

With the right strategies in place, this year could mark a redefinition of health benefits and employee well-being, laying the groundwork fo