
This is
The Catalyst of Workforce Health

25 of the UK’s most influential workforce benefit advisers
WOW Elite is an invitation-led peer community bringing together 25 of the UK’s leading workforce health advisers to help shape the next era of workforce health, grounded in evidence, outcomes, and employer-specific understanding.
It’s designed to be small by intention: high trust, high contribution, and meaningful progress.
A shared standard for workforce health.
A community of trusted benefit advisers helping define what “good” looks like, for employers, employees, and the workforce market.

From HR Initiative
to Strategic Imperative
For too long, workforce health has been treated as a benefits add-on, judged by engagement, opinion, or generic ROI claims.
WOW Elite exists to raise the standard.
To help advisers lead with greater confidence, and to move the market towards clearer evidence, better governance, and stronger employer outcomes.
This is where workforce health becomes a boardroom conversation, not simply a business cost.
The people, driving the future of workforce health
The founding circle of WoW Elite is made up of those driving the future of workforce health, not watching it unfold. They are:
• Strategic leaders who see workforce health as a long-term advantage
• Employer-first advisers focused on outcomes, not noise
• Market shapers helping raise standards across the sector
• Trusted collaborators committed to practical, real-world progress.
Where advisers turn insight into action

Three times a year, WOW Elite convenes to focus on the most pressing issues in workforce health, with discussions designed to be practical, candid and outcomes-led.
Sessions are shaped around real employer challenges, emerging evidence, and what advisers need in order to lead the next generation of workforce health conversations.
How WoW Elite Works
.png)
Capped at 25 advisers, invitation-led
.png)
Three gatherings per year, designed for depth and contribution
.png)
Priority themes shaped by real employer needs
.png)
A focus on measurement, governance, prevention and outcomes
Our Members
Our members represent the leading edge of UK workforce health advice, bringing deep employer understanding, trusted relationships, and a commitment to raising the standard of workforce health.
Selected speakers and contributors
From time to time, WOW Elite invites respected contributors from policy, clinical leadership and employer communities to inform discussion and challenge thinking.

Gemma Peters
CEO of Macmillan

Steve Brine
Ex-Public Health Minister, ex Chair of DHSC

Shaun Williams
CEO, Founder of Lime Global
_edited.jpg)
Michelle Francis
Former Head of Clinical
Lime Health

Lord Bethell of Romford
Ex-Minister for Innovation, Department for Health and Social Care

Andrew Pillbeam
VP Global Reward - Ericsson
Looking ahead
WOW Elite is designed as the leadership circle, small, trusted and outcomes-led.
In time, this work may support a wider programme of market education.
WOW Elite is supported by Lime Health as part of its adviser-first approach to improving workforce health outcomes in the UK.