Team Lime

Founder & CEO

Shaun Williams

Shaun spent 33 years in the financial services industry and founded Lime. Today, Shaun spends his days knocking down doors and challenging people (yes, he’s very demanding) to come up with solutions and products to help solve people’s health issues and worries. When not spending time with his family or tending a barbeque, Shaun is a keen sportsman and has won awards in water skiing, power boat racing, rowing, rugby and sailing. Just don’t ask him about the time he fell off his water ski at 150kph – he was about to beat the world champion.

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Head of Workforce Wellbeing

Liz Naulls

After 15 years working for some of the UK’s largest financial services firms specialising in health, wellbeing and protection, it’s fair to say that Liz knows the market like the back of her hand. Liz has spent her career advising multinational clients, building insurance products, creating wellbeing platforms and driving innovation through technology.

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As our Head of Workforce Wellbeing, Liz is Lime’s brand ambassador and thought leader, responsible for developing and expanding Lime’s reach, influence and external footprint on all things wellbeing, health and employee benefits. Liz thinks that wellbeing should be at the heart of corporate culture, and she is truly passionate about helping organisations make long-lasting, meaningful changes that will nurture the health and wellbeing of every one of their people. When not working (or running around after a very energetic pre-schooler) Liz looks after her own wellbeing by hopping on her bike or dropping in to a Pilates class.

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Head of Products

Andrew North

Andrew is our Product and Go to Market guy, blending a love of creating things with his sales and marketing expertise and an intrinsic ability to strategize from both a macro and micro perspective.

With a diverse background spanning successful startups to growth and scale companies, and notable stints in consulting, Andrew has honed a unique approach to problem-solving (generally involving pens and whiteboards!).

He's driven by a clear and strong purpose: to deliver authentic, pragmatic, and useful solutions to tangible problems that our world faces - which is why he's been working with us behind the scenes for the last few years in a voluntary capacity.

Central to Andrew's ethos is the principle: "Do the right thing, make a difference, and leave it better than you found it". It’s not just a statement; it’s a commitment that threads through our projects and our teams and is core part of what make Lime so different.

Whether it's dissecting the mechanics of a project or brainstorming pragmatic solutions, he's always ready for a chat about how to do things better, and how to drive meaningful change for our clients. 

Sales Manager

James Moran

James joins Lime from the private cancer care sector where his six-year career included a broad range of roles including client relationship management, project management, GP liaison and market analysis for the development of four high energy proton beam therapy centres. 

James is genuinely passionate about putting customers’ needs first and helping Lime’s clients and their people get most out of Lime’s health and wellbeing services. 

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Everyone wants James in their corner, and not just because of his enthusiasm when it comes to workplace health and wellbeing – he’s the ex-Captain of the England junior Taekwon-do team and three-time British champion! In his spare time, James can be found in his local boxing gym, or exploring the beautiful Herefordshire countryside with his girlfriend and his miniature dachshund, Teddy (who always needs to be carried on long walks).

Head of Compliance & Risk

Anita Williams

Anita has 22 years’ experience in risk and compliance management, gained whilst working for a number of leading insurance companies. At Lime, Anita spends her days auditing product documentation, sales processes and data privacy controls to ensure they meet regulatory and customer standards (she’s a tough cookie!). When not rigorously checking everything we do at Lime, Anita can be found riding horses through the North Norfolk countryside or in front of an easel improving her artistic skills. Anita is always up for a challenge, particularly if it benefits charity – she once successfully won a bet with friends that as a non-runner, she could stick to the training (cold nights) and run the London Marathon, plus raise £5,000 for the Kidney Research UK charity.‍

Head of Technology

Stephen Law

Stephen has over 16 years’ experience in information technology, delivering solutions and providing consultancy across a range of different sectors. Stephen now spends his time keeping Lime at the forefront of technology and ensuring our customers have the best online experience possible. In his spare time, Stephen can be found brewing beer and enjoying his newly renovated house (it took a year but was worth it). You wouldn’t know it but in his younger days Stephen was in a band playing to crowds of up to 2,000 people – it certainly makes the office karaoke Christmas party more entertaining for everyone else!‍

Digital Marketing & Brand Manager

Krisztina Ustinov

With over two decades of experience in the communication realm, Krisztina excels, particularly in the art of branding and crafting narratives tailored for the perfect audience, all while striking that harmonious tone. Infused with her creative flair, she injects vitality, enjoyment, and a visual language into her marketing endeavours. Instinctively thinks (and keeps bringing herself back to) 'customer', where many disappear into an internal perspective far too quickly.

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Beyond her marketing role, you'll find her energetically tending to her two children, composing music, embarking on adventures to find crystals and fossils, and gazing into the cosmos through her trusty telescope. 

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