Advisory Board 2025

Mark Noble
Ex Global CEO Aviva Health

Paul Chetwynd-Talbot
Chairman Mercer Property

Laura Jackson
Ex Global head of benefits - Credit Suisse

Steve Brine
Ex MP Winchester, Ex Chair of the Health and Social
care committee

Paul Gaudin
Insurance / Healthcare Chairman / Investor
The Engine of Innovation

Founder & CEO
Shaun Williams
With 38 years in the industry, Shaun is driven by a passion for improving healthcare and ensuring no one is left behind. He founded Lime Health to provide meaningful, accessible care for everyone, especially the uninsured, making a lasting impact on the industry. His leadership continues to shape a future where quality healthcare is a right, not a privilege.

CTO
Arafat Sadiq
Arafat is a seasoned technology leader known for his ability to pull complex projects together and drive them to success. With a keen eye for detail and a people-first approach, he ensures teams deliver high-impact solutions efficiently. His leadership, technical expertise, and ability to navigate challenges make him an invaluable force behind Lime Health’s innovation.

Head of Risk and Compliance
Anita Williams
With 22 years in risk and compliance, Anita is a rare force—turning regulations into a catalyst for growth rather than a roadblock. She keeps Lime Health sharp, auditing every detail while driving the business forward. Outside work, she’s riding horses, painting, or taking on challenges—like running the London Marathon just to prove she could.
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Relationship Development Manager
James Moran
James values building strong, trusted relationships at every level. His strategic mindset and commitment to delivering value play a vital role in expanding Lime Health’s reach and impact. With a people-first approach and a passion for consultative problem solving, he fosters meaningful partnerships that contribute to better healthcare solutions. A III degree black belt in Taekwondo and former England international, James aims to bring the same discipline, passion, and teamwork to his professional life, he spends most of his spare time watching his beloved Liverpool FC and enjoying the Herefordshire countryside.​

Relationship Development Manager
Duncan Hardie
Duncan is a master at building and nurturing relationships, bringing warmth, professionalism, and deep industry expertise to every collaboration. His ability to connect with people and create opportunities makes him an invaluable part of Lime Health. Proactive, reliable, and always solutions-focused, he ensures partnerships thrive and deliver real impact for the business and its mission.
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Relationship Development Manager
Roseanne Finch
Roseanne’s passion is people. She thrives on building genuine connections, making every interaction warm and impactful.
With a strong background in sales and account management she shapes Lime Health’s client journey with knowledge and skill.
She brings her infectious energy to every relationship along with her commitment to delivering exceptional service.
When she’s not working Roseanne enjoys exploring the Wiltshire countryside with her husband and dog.

Marketing and Brand Manager
Krisztina Ustinov
A creative strategist with deep public and private sector experience, Krisztina cuts through complexity to craft impactful narratives. She shapes and elevates brands while pushing teams beyond their comfort zones—always with care—to deliver exceptional communication. With a sharp eye for design and a relentless customer focus, she ensures Lime Health’s brand stands out and resonates. When not working, she’s a busy mum, writing and playing music, crafting with natural stones, and admiring the night skies.

Senior Software Engineer
Andrew Preson
Andrew is a passionate developer who brings ideas to life through smart, user-friendly technology. With a wealth of experience in building websites, apps, and backend systems, he loves finding creative solutions to complex challenges. Always curious and driven, he’s as dedicated to crafting great digital experiences as he is to exploring new places and lifting heavy things. Whether coding or conquering new challenges, he’s always pushing boundaries with precision and passion.
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Head Architect
Jakob Durstberger
Jacob is a highly experienced software engineer with a passion for building powerful, reliable systems. With over 15 years in the industry and experience across multiple sectors, he focuses on delivering real value through technology. Pragmatic and adaptable, he believes in using the right tools for the job to create software that drives both business success and great user experiences. Committed to making tech an inclusive space, he’s always looking for ways to improve how teams build and innovate.

Senior Software Engineer
Maria Herrero
Maria’s journey from ballet to tech might seem unexpected, but both demand precision, discipline, and a deep understanding of structure—qualities that define her work in Quality Assurance. With over 13 years as a software developer across industries from healthcare to finance, she ensures that every system runs flawlessly. For her, technology is a bridge between industries, a way to learn, contribute, and create meaningful impact. Originally from the historic port city of Ferrol, she carries its beauty and energy wherever she goes. A lifelong ballerina, avid reader, and passionate traveler, she finds rhythm not only in dance but in every challenge she takes on—whether in code or on the stage.

QA Lead
Asha Kiran
Asha is the guardian of seamless experiences, ensuring every detail is flawless and every interaction flows effortlessly. As QA Lead, she makes sure Lime Health’s technology delivers a user experience that’s second to none. Precision and patience define her work—qualities that also shine in her newest role as a proud mum. Running on little sleep but endless joy, she brings the same care and dedication to both her growing family and the products she perfects.
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Senior Software Engineer
Nicholas Pegler
Nicholas is a problem solver at heart, always seeking the smartest, most efficient way to make things work. With an inquisitive nature and a passion for innovation, he ensures Lime Health's technology stays ahead of the curve. Just as he pushes boundaries in his work, he does the same with his pursuits - whether hitting the road or trail, he embraces every challenge and is always striving for better.​
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